The most powerful messages are the simplest.
Laura Mullane Communications collaborates with clients to develop communications campaigns that convey critical and often complex information so it is easy to understand, without diluting important details. Using slogans, design and language themes, we craft print and digital materials that communicate to viewers at a glance what they need to know and why they need to know it.
The goal: Convey the organization’s key message of turning potential into progress through stories, statistics and pictures in an easy-to-navigate microsite.
The goal: Rebrand Capital Impact Partners as an organization that directly and positively impacts low-income communities by bringing capital and capabilities to neighborhoods in need. Use stories to demonstrate the challenges these communities face and the positive, measurable outcomes of Capital Impact Partners’ involvement.
The goal: Write powerful, targeted content that establishes Octagon as a leader in sports marketing.
The goal: Create grass-roots communications to better position a client’s public image.
The goal: Provide editorial consultation for a TEDxBoston talk about innovation in elder care.
The goal: Describe the non-profit’s accomplishments in the last year and its plans for the future in a tone that is both familiar and professional. Communicate critical messages to a broad range of stakeholders with varying degrees of knowledge of the industry–from members of Congress to hands-on operators in the field.
The goal: Create a take-away brochure that will be distributed widely to a diverse audience, including potential funders and program partners. Use testimonials to effectively communicate the impact of the program.
“Arlington: Smart Growth, Smart Business”: Article for Hemispheres, the inflight magazine of United Airlines
The goal: Write an in-depth article about how the county of Arlington, Va., used mixed-use development to create a thriving residential and business community that boasts ethnic diversity, excellent schools and significant green space.